HAIR CARE

What to do with dry hair in summertime?

Dehydrated, dull, difficult to untangle... Dry hair is running the beauty of your hair. Find out how to make them shine again!

why dry hair in summertime


Why is your hair dry?

Dehydrated, dull, difficult to untangle... If we were doctors, we would tell you that these are the first symptoms of dry hair!

Many causes lead to dry hair: the nature of the hair, the passage of time and hormonal factors are the main reasons that lead to an insufficient production of sebum, one of the essential constituents of the hair's hydrolipidic film.
Result: without sebum, the hydrolipidic film is damaged, leaving the fibre unprotected.

In addition, physical and chemical aggressions further damage the cuticle. Brushing, drying, unsuitable hair care... The scales lift, the diffusion of sebum is no longer homogeneous.

Every day, the hair becomes a little more porous, unable to retain the water that escapes from the fibre. It becomes brittle and increasingly dry. Its softness, suppleness and shine fade away, it dries out and becomes less easily untangled.
In short, it’s slowly dying!

The good news is that dry hair can easily be treated. All it takes is the right habits and, above all, the right care. Discover our solutions now. 


1. Cut ends frequently

Your hair needs to be cut regularly for many reasons. For dry hair, the most important thing is to remove split ends.
This beauty tip makes your hair look less damaged and helps hair growth.
So don't be afraid to go to the hairdresser to cut a few centimetres. Trust them, they'll only take away what you need for healthy hair! 






2. Choose respectful hair dye and protecting care

Frequent hair dyes have a huge impact on the health of your hair. If colouring is done too often, your hair fibre becomes porous, unable to maintain its hydration. In addition, if the colouring is chemical, the harmful and aggressive ingredients will significantly dry out your hair.
Therefore, choose the most natural colourings possible, such as PHYTOCOLOR: respectful of the scalp and hair, without ammonia, resorcinol and PPD, you will be sure to colour your hair while taking care of it.


3. Wash hair 2 to 3 times a week, maximum

Some people believe that the ultimate solution is to wash your hair as frequently as possible with shampoos dedicated to dry hair. While using hair care products for dry hair is the best remedy (don't worry, we're getting there), regular washing does no good for the hair. Remember that hair is dry because it lacks sebum. However, sebum is created at the scalp level. Therefore, if you wash your hair too often, the sebum will leave and the hydrolipidic film will not have time to build up properly!

Ideally, wash your hair 2 to 3 times a week, i.e. every 3 days. 


4. Use the right haircare products

To treat dry hair, you have no choice but to choose dry hair care!
To make sure you don't make a mistake, automatically choose haircare products with formulas that are free of silicones, sulphates and dyes. Why is that? Silicones give the illusion that our hair is smoother and shinier but end up smothering the hair. As for sulfate, it has been used for a very long time for its ability to lather, BUT in reality, it is very irritating, drying and allergenic.

In short, you must choose the most natural care possible. The ideal solution is called PHYTOJOBA, the range for dry hair from Phyto Paris. Composed of Jojoba Oil, Jojoba Milk and Mallow Extraction, PHYTOJOBA is capable of hydrating the hair, from roots to ends, without weighing it down.


First, there’s the PHYTOJOBA Moisturizing Shampoo: while washing your hair, the Mallow extraction provides water into the hair fibre and Jojoba milk restores the hydrolipidic film. The difference is instant: as soon as it’s dried, the hair is instantly beautiful. It is softer and more supple, and regains an incomparable shine after drying.
To use PHYTOJOBA Shampoo to perfection, it is important to make 2 shampoos: the first will cleanse the scalp and hair, while the second will reinforce the effectiveness of the active ingredients (one last tip: leave this second shampoo on for 2 minutes!).


Next, use the PHYTOJOBA Moisturizing Mask: a dab of this round and silky cream intensely moisturizes the hair. Jojoba oil and Mallow extract strengthen the hydrolipidic film and recreate a protective barrier that slows down water evaporation and stops dehydration. Immediately, dry hair will be easy to untangle and regain softness and suppleness. Lightweight, it regains movement immediately and for a long time!




Daily hydrate your hair

Dry hair requires attention beyond the ritual in the shower. It also needs to be moisturized and protected on a daily basis. To do this, use PHYTOJOBA Moisturizing Care Gel. The objective is to continuously diffuse moisturizing active ingredients into the heart of the fibre thanks to the HydraSoin technology. In synergy with the moisturizing action of Jojoba milk and Mallow extraction, three natural biopolymers form a protective veil on the hair surface that gradually releases a moisturizing complex (glycerin, trehalose, serine, urea) throughout the day!

Shine, suppleness... Lengths regain new vitality and dry ends become soft again, infused with intense hydration. Easier to style, the hair is silky, light and deliciously perfumed.


Reduce the use of heaters

If your hair is dry, the use of a straightener and blow dryer will aggravate its condition, as the high heat causes the scales to deteriorate.
Therefore, we limit the use of heated appliances to 3 times a week!
Then, we use thermo-protective treatments, such as the PHYTOKERATINE Extreme Exceptional Cream, or the PHYTOVOLUME Volumizing Brushing Spray


That's it, now you're experts on dry hair. You have all the advice you need, all you have to do is shop around for the right products! 

phyto-rituel-questionnaire-diagnostic-hair-care

HAIR DIAGNOSTIC Discover your hair routine

take the test

READ ALSO