Creating beachy wavesSubtle yet delightfully ravishing, this hair styling technique is a great way to give your lengths movement.
So, how do you achieve this fab look? Make sure you have either a round heated styling brush or a curling iron. Both are good for creating the perfect waves to frame your face. The most important thing is to use your tool facing outwards, away from your face.
The PHYTO Paris touch: As you certainly already know, if you’re going to use heat-styling tools, a heat-protecting hair product is a must! PHYTOKERATINE Repairing Heat-Protecting Spray is definitely your best ally. In addition to infusing the hair fibre with Botanical Keratin, this spray protects hair from the damage caused by heat. It’s truly the best of both worlds!
Leaving hair au naturelWhile it may seem like a simple idea, it’s also oh-so-elegant! Whether your hair is super straight, wavy or curly, it’s time to let it do its own thing.
However, as great as going natural might be, you’ll probably need a little help taming your locks. To keep your style under control, use a haircare ritual that is adapted to your needs and limit the use of heat-styling products to once or twice a week.
The PHYTO Paris touch: Taming your unruly hair without spending hours styling it? PHYTODEFRISANT Botanical Straightening Balm has got you covered. Applied to very wet hair before blow-drying, this wonder product tames frizz and prevents humidity from ruining your perfectly coiffed tresses!
Volume at the endsThis season’s curls and waves are low, low, low! More specifically, they are predominantly featured in the bottom two-thirds of hair lengths, creating more volume at the ends than at the roots.
How is it done, you ask? Nothing could be easier—just use your ears as a guide for where to start curling your hair. That’s it!
The PHYTO Paris touch: To help keep your curls in place as long as possible, opt for PHYTOLAQUE Soie. This amazing product boasts countless benefits and contains silk proteins, which work deep down on the altered part of the hair shaft and leave hair soft and shiny as silk.
As an added bonus, it sets your hair without ever leaving it feeling stiff or sticky! Easy and practical, it’s a great product to toss into your bag for on-the-go touch-ups.
The middle partMost of you have probably seen the debate on TikTok. For those of you who don’t yet know, Generation Z has decreed that the side part is no longer acceptable. Even though we’re positive it will make its way back into the realm of acceptable styles, this might be a good time to try out something new and give the middle part a chance!
The PHYTO Paris touch: A middle part looks much better on soft, shiny and well-hydrated hair, don’t you think? To help you achieve this, we recommend the PHYTOJOBA line, whose products contain Jojoba Milk and Mallow Extraction—secret ingredients for fabulous hair.
Timeless brunetteA wonderfully timeless classic! This colour is the perfect solution for creating a warm, inviting look. On its own or with highlights, with or without different tones, anything goes.
The Phyto Paris touch: Choose any PHYTOCOLOR shade you wish—ideally between 4 and 6, anywhere from Light or Dark Brown to intense Cappuccino.
A bit of warmthWith the sun as our inspiration, we’re eager to add a little warmth to our hair colour using tone-on-tone colouring, which takes hair up just a notch or two from its natural shade.
The PHYTO Paris touch: Since we’re on the topic of sun and hair colour, we should probably remind you that these two generally don’t make a good pair! In fact, UV rays can wreak havoc on coloured locks. That’s why it’s so important to protect your hair every day using PHYTOCOLOR Shine Activating Care. By applying it every morning, your hair will be protected and hydrated, and your colour will stay vibrant much longer!
Stylish hatsWithout a doubt, hats are definitely this spring and summer’s must-have accessory. Of course, these also happen to be the only seasons we can actually wear them as part of our outfits!
In spring, opt for a felt hat—perfect for both added style, and uncertain weather! In the summer, a lighter hat is obviously the best choice. In addition to protecting you from the sun, it is a great way to give your outfit a unique touch.
The bucket hatAlthough the bucket hat brings back memories of childhood and summer camp for many of us, it has now officially made its way back into our closets—and we’re pretty happy about it! After all, not only is this adorable hat a major fashion trend, it’s also lightweight and easy to carry along with you on all your outdoor adventures!
Forever favouritesSuper practical for tying hair up without leaving a mark, scrunchies just keep growing in popularity. Simply gather your hair into a ponytail, pull out a few strands to frame your face, and you’re ready to go!
We hope you enjoyed our trend inspirations and adopt a few as part of your summer look!