A LEGENDARY YEAR…

The Concorde flew for the very first time.
The hippie generation made Easy Rider its road movie.
Jane Birkin and Serge Gainsbourg sang the famous French song: Je t’aime, moi non plus.
The Beatles crossed Abbey Road…

A REVOLUTIONARY YEAR

A year of love and freedom. A wind of change.
A flurry of optimism resolutely focused on the future.
From flower power* to the first steps on the moon,
nature and science joined forces to create new horizons.
It was a world filled with possibilities.

THE YEAR PHYTO
WAS FOUNDED



* Slogan of the hippie movement

REVOLUTION OF LOVE AND NATURE

It was in 1969 that visionary hairdresser Patrick Alès revolutionized the world of hair care.
Bringing together science and nature, he extracted powerful active ingredients from plants to treat hair, while respecting its natural balance.

MORE THAN 50 YEARS OF INNOVATION AND CULT PRODUCTS

1968_Phyto7

1968
Beautiful hair once and for all Phyto 7
Beautiful hair once and for all Phyto 7

1969_Phytrodefrisant

1969
Iconic blow dry hero PHYTODÉFRISANT
Formulated with plant extracts, this gel facilitates blow-drying and reins in frizzy and unruly hair.

1974_Phytoplage

1974
Fun in the sun PHYTOPLAGE
The first protective sun oil for hair that offers protection from UV damage.

1979_Phytolaque

1979
Weightless hold PHYTOLAQUE
The first* hairspray without propellant gas that gives all hairstyles hold and a beautiful finish.

1980_Phytophanere

1980
The #1 beauty pill PHYTOPHANÈRE
A visionary dietary supplement that strengthens hair and nails.

1983_Phytojoba

1983
Say goodbye to dryness PHYTOJOBA
The first* range of botanical products that replenish moisture to dry hair

1992_Phytocyane

1992
Shush, it’s a botanical secret PHYTOCYANE
The hair thinning treatment especially for women.

2004_phytocolor

2004
Long lasting color, no compromise PHYTOCOLOR
Especially yours, the first permanent hair color highly concentrated in botanical pigments, which covers 100% of grey hair.

2006_Phytoprogenium

2006
Protection of the scalp’s environment PHYTOPROGENIUM
The first shampoo formulated with prebiotics that provides targeted action on the scalp.

2010_Phytokeratine

2010
Deep-acting hair repair care! PHYTOKÉRATINE
The first range* formulated with botanical keratin for intensive hair repair action.

2018_phyto-RE30

2018
#1 Repigmenting technology PHYTO RE30
The revolutionary treatment that restores pigment to grey hair.

A UNIQUE SCIENTIFIC APPROACH

* Simple is powerful

PHYTO 

GROUNDED IN NATURE

To celebrate 50 years of love, nature and freedom for hair, PHYTO has naturally choosen Herbarium to create the official logo for the 50-years Phyto anniversary campaign, as well as 4 personalized herbaria, each symbolizing the specific products launched for this anniversary.
The chosen plants and flowers have been selected with love to create unique and exclusive poetic artworks.