A LEGENDARY YEAR…

The Concorde flew for the very first time.
The hippie generation made Easy Rider its road movie.
Jane Birkin and Serge Gainsbourg sang the famous French song: Je t’aime, moi non plus.
The Beatles crossed Abbey Road…

A REVOLUTIONARY YEAR

A year of love and freedom. A wind of change.
A flurry of optimism resolutely focused on the future.
From flower power* to the first steps on the moon,
nature and science joined forces to create new horizons.
It was a world filled with possibilities.

THE YEAR PHYTO
WAS FOUNDED



* Slogan of the hippie movement

REVOLUTION OF LOVE AND NATURE

It was in 1969 that visionary hairdresser Patrick Alès revolutionized the world of hair care.
Bringing together science and nature, he extracted powerful active ingredients from plants to treat hair, while respecting its natural balance.

A UNIQUE SCIENTIFIC APPROACH

* Simple is powerful

Partenariat PHYTO 

GROUNDED IN NATURE

To celebrate 50 years of love, nature and freedom for hair, PHYTO has naturally choosen Herbarium to create the official logo for the 50-years Phyto anniversary campaign, as well as 4 personalized herbaria, each symbolizing the specific products launched for this anniversary.
The chosen plants and flowers have been selected with love to create unique and exclusive poetic artworks.