Your hair is blond, white or dark but bleached, and it easily yellows after a while. It's normal. In fact, it's a proof that hair is oxidizing. To remove yellow highlights, a simple and very effective solution exists: PHYTOARGENT No Yellow Shampoo. Discover its benefits now.
Which hair care ritual suits your hair needs? Discover your hair care routine with PHYTO's diagnostic here.
Brassy hair: how does it work?
We're talking about those undesirable warm, yellow or orange tones that can appear in the hair. Several factors can lead to a yellow-ish dye.
Often, an improper bleaching treatment can lead to brassiness.
Oxidation is also one of the causes of yellowing: a bleached blond hair tends to oxidize towards yellow. This hair colour is also more sensitive to external aggression (pollution, UV rays, intense drying), and becomes devitalized, weakened, porous... and yellow.
Most at risk of developing yellow highlights are dark hair that has been dyed blond, but also blond hair that has been lightened, sometimes to platinum or polar blond. Also, don't forget natural blond and white hair, which can also develop yellow highlights even though it has never been coloured!
The to-go solution: PHYTOARGENT No Yellow Shampoo.
PHYTOARGENT (Argent meaning Silver in French) Shampoo is especially formulated for grey, blonde, bleached hair. Thanks to its new-generation formula, PHYTOARGENT offers an ultra-effective response to brassy hair, dull highlights and bleached hair.
Exactly how does PHYTOARGENT No Yellow Shampoo work?
The "blue" colour given to PHYTOARGENT Shampoo is meant to eliminate the yellow or orange reflections that blond hair can have. The pigments present in the shampoo will therefore cancel out the "warm" effects of the color! They will counterbalance the yellow color of the highlights, so to speak.
Sulphate-free and Silicone-free, PHYTOARGENT Shampoo is even more effective thanks to three 100% natural active ingredients:
Edelweiss extract, a plant that resists extreme conditions, whose antioxidant properties provide essential protection.
Cornflower extract, known for its softening effect.
Jojoba milk, a new active ingredient, which reinforces the hydrolipidic fibre, moisturizes and brings care and softness to the hair, especially when it is dried out by bleaching.
How to use PHYTOARGENT No Yellow Shampoo?
The myth of the Blue Shampoo that dries hair and stains the fiber is over. Thanks to Jojoba Milk and Cornflower, PHYTOARGENT gently neutralizes the yellow highlights of blond, white and bleached hair while taking care of it!
You can use it 2 to 3 times a week. It is used like a classic shampoo: apply it to wet scalp, massage gently, then rinse. Repeat the application, leave on for 2 minutes and then rinse thoroughly!
If yellow tones appear on coloured hair, you need to use hair care to take care of your colour. To do this, choose for example the PHYTOMILLESIME range: Pre-Shampoo, Shampoo, Mask and Leave-In treatments will prolong the beauty and hold of your colour.
Pay particular attention to the PHYTOMILLESIME Protective Veil: its ability to protect coloured hair from all daily aggressions such as the sun or pollution will allow your hair to be better protected - and therefore less oxidized.
Also, after using PHYTOARGENT No Yellow Shampoo, do not hesitate to use the Mask corresponding to your needs.
If you don't know which mask to choose, trust our experts and make your hair diagnosis! And there you have it, blonde, white and bleached hair, you now know the essential solution to recover a natural white, light in the hair & long-lasting soft and silky hair!