Consisting of four specific amino acids, it has the particularity of being a biomimetic
of alpha-MSH, a hormone playing a key role in pigmentation. This activates melanin
synthesis (by stimulating the expression of enzymes essential to its production -
tyrosinase, TRP1, TRP2) and its transfer to the hair shaft. This biomimicry allows the
RE30 peptide to boost the natural pigmentation process.